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Ad-Insertion and Analytics

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General

Ad-Insertion and Analytics

To monitize, increase subscriber base and reduce churn

Dynamic Ad Insertion for LinearBroadcast
Audience Metering with Analytics

We have a unique position, as we understand the TV channels, traditional broadcast and content distribution worlds, as well as being experts in distributing quality and reliable applications for payTV set top boxes.

We have launched a dynamic Ad Insertion and audience metering solutions, enabling monetization for payTV delivery to some of the largest DTH and HFC payTV operators in MENA and the SAARC nations.

Advertisment

SMT/IDS provide the technical features for advertisement presentation in the set top box software and a PC tool.

At operator side will be collected the advertisement data = AD (text, pictures + parameter, boot video) with the PC tool and then converted in an DVB OTA file. This OTA file will be transmitted over DVB S/C over the operator head end and will be received/saved in the SMT - set top box . The different kind of advertisement data will be show then on the TV at end customer side.

Implementation
The STB software handle/show the different advertisement formats (text/pictures/boot video) on different places on the screen/dialogues.
● color depth: 32bit UI / 32bit color pictures
● picture format: BMP (inside the dialogues) / PNG, JPG, GIF for the presentation over running TV video
● PC tool: MS Windows 7/10
● advertisement video size: until 3MB
● advertisement data size: until 4MB
● Chipsets - Satellite: Ali M3511 / Ali M3515 / Ali M3528 /
● Chipsets - Cable: Ali M3715 / Ali M3712L
● Memory: 128MB RAM/16MB - 256MB RAM/16MB
● CA systems: Verimatrix, Conax, Cryptoguard

Advertisement - samples

Different pictures will be showed over the TV video.

● Show after channel change and after all dialogues were closed
● Use PNG/JPG/BMP/Gif picture format (max. size 800x500 pixel) → depend from platform
● Show full, partly transparency or transparency pictures → depend from platform
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Display time (permanent / for a specific duration)
● Kind of presentation (single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static - free selectable x,y coordinate depend on picture size / moving positioning - selectable x,y start coordination)

A picture can be showed at left side.

● Use BMP picture format (size is static and depend on single dialogue)
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Kind of presentation (small and medium picture – as single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static for small picture / selectable for big picture - depend on dialogue)

A picture can be showed at bottom side.

● Use BMP picture format (size is static and depend on single dialogue)
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Kind of presentation (small and medium picture – as single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static for small picture / selectable for big picture - depend on dialogue)

Here are 2 kinds of advertisement possible. The small picture before scroll bar can be replaced and additional can be showed a picture outside of the dialogue.

● Use BMP picture format (size is static and depend on single dialogue)
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Kind of presentation (small and medium picture – as single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static for small picture / selectable for big picture - depend on dialogue)

Here are 2 kinds of advertisement possible. The small picture before 'EPG' can be replaced and additional can be showed a picture on a seperate place.

● Use BMP picture format (size is static and depend on single dialogue)
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Kind of presentation (small and medium picture – as single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static for small picture / selectable for big picture - depend on dialogue)

Here are 2 kinds of advertisement possible. The small picture before 'Home' can be replaced and additional can be showed a picture on a seperate place.

● Use BMP picture format (size is static and depend on single dialogue)
● Show depend on SID or DVB service triple (ONID, TPID, SID) or Bouquet ID → for each channel can be show a different advertisement
● Kind of presentation (small and medium picture – as single picture / picture list where the single pictures will be show step by step after each channel change)
● Positioning (static for small picture / selectable for big picture - depend on dialogue)

A scrolled text can be showed at specific position/size and also an animated Gif can be showed.

● Places – on running TV video (no dialogues open) / Main Menu
● Show depend on SID or DVB service triple (ONID, TPID, SID) → for each channel can be show a different text
● Display time (permanent / for a specific duration)
● Parameter (position, size, foreground/background colour, speed)

- Press picture to watch the video -

Audience Measurement

Introduction

“Wikipedia”:
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.

Summary – to obtain information on how individuals use the media over a specific time.

Why it is important?
Various industries from marketing, advertisement until content provider want measure the distribution of its contents. With an exact number of dissemination of content all of them can manage better the distribution channels and the revenue.

For example:
● a content/film producer or media owner can calculate better the licence fee
● a TV network operator can optimized his cost for the content procurement
● a TV network operator can optimized/increase his revenue for advertisement transmission
● an advertisement provider/sponsors have an overview about the distribution/usage

Which information are important?
Coverage:
The percent of consumers that could receive a media. It‘s the ability to view and not the actual viewing.

Audience share:
The percentage of consumers accounted for by a particular media at a specific point in time.

Audience rating:
The percentage of consumers accounted for by a particular media in proportion of total possible consumers.

Frequency:
The number of times consumers used a particular media.

IDS solution

The STB software contains the IDS feature/API to collecting different informations at running time. The collected log data will be sent as binary file to the FTP server at customer side. On the HTTP server (IDS side) runs an Web analysis tool over that the operator can access the processed/analysed data from the customer FTP.

Implementation
The STB software log different states/situations and user actions (watched channel, dialogue usage …) to have comprehensive analysis possibilities:
● Which channel/service watched the customer and how long/how often
● Volume usage – check whether the customer reduced volume level during the presentation of TV
advertisement
● Dialogue usage – for example how often was used the EPG or the Menu → find the best places for own
operator advertisement pictures and check how often they were displayed
● Chipsets - Satellite: Ali M3511 / Ali M3515 / Ali M3528 /
● Chipsets - Cable: Ali M3715 / Ali M3712L
● Memory: 128MB RAM/8MB - 256MB RAM/16MB
● CA systems: Verimatrix, Conax, Cryptoguard
● ...
● ...

Web analysis tool

The IDS web software can processed/analysed the saved log data (IDS binary format) and display the result in various chart representations. The user has some input/selection options to control the results.

Features:
● HTTP/Web access → access with different devices /OS’s from all over the world
● Selectable chart view
● Selectable chart type
● Selectable start and end date+time
● Presentation in different nice charts
● Different possibilities to export the charts
➔ Download as (PNG, JPG, SVG, PDF)
➔ Save as (CVS, XLSX, JSON)
➔ Annotate
➔ Print

Web interface - general

Web interface - features

The estimate of the size of television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.

The percent of Households Using Television (HUT) or Persons Viewing Television (PVT) which are tuned to a specific program or station at a specific time.

The estimate of the size of television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.

The percent of Households Using Television (HUT) or Persons Viewing Television (PVT) which are tuned to a specific program or station at a specific time.